FAB 2 Website Development
and e-Tracking

General Overview

IMMG's FAB 2 is the heart of your marketing.  We believe in that a Web-centric approach is the building block of all marketing efforts.  Here we will create a Website that displays your company and all it has to offer in a way that allows visitors to be  drawn in and informed. 

The Website will be unique and allow for ALL of your FAB 1 material to shine through and your FAB 3 and FAB 4 efforts to be fully supported.

IMMG’s Approach

Website Building and e-Traffic Generation

In this, the second of the FAB modules, IMMG will carefully craft your Website to meet your needs as an online dominator of your industry.

A Website should be an opportunity for potential and current customers to functionally interact with your company, creating a high-value experience.  The Website must fulfill its purpose, whether that is to educate, create a purchase, or capture a future customer’s email address.  If your site is not doing this in a measurable way, then you are not maximizing your revenue. 

We do this through integration. Quite simply, this is what sets us apart from almost all other marketing firms. We integrate your branding, marketing campaigns and Sales Cycle with your Website.  All of your marketing becomes Web-centric because IMMG is creating all of your campaigns, Sales Cycle and Website pages to integrate with each other for a seamless client/customer interaction.

If one firm builds the Website and another does the branding, and another the campaigns and yet another manages the Sales Cycle, the Web-centric integration is lost and so is the ROI.

IMMG will help you identify your purpose(s) and then design a Website that will achieve this function. Why do so many Websites feel like nothing more than electronic brochures?  It is not the technology, but rather the lack of experience and ideas that make those sites miss the mark. The Websites that we deliver has the “wow” factor that you need to build and retain your customer base and fulfill your Website’s goal.

IMMG will build your Website from the inside out, never forgetting that our first goal is the first page on Google!  Our e-Traffic generation process drives targeted traffic to your new Website and/or physical location while ensuring that traffic is converted into qualified leads and clients.  From email campaigns to Forums, Blogs, Bulletin Boards, Press Releases, Newsletters, e-Books, and Web 2.0, our Internet penetration is highly cost-effective, and one more way to reach customers and give your business the edge over your competition.

Client Benefits

IMMG’s FAB-2 services offer many advantages to our clients:

• We build your Website with SEO in mind, to reach our goal of Page One Google.
• Our Internet strategies are highly cost-effective.
• Our expertise is in maximizing your Website to attract new customers, convert prospects to sales, and expand your business.
• The Websites that we deliver have the “WOW” factor that you need to build and retain your customer base and fulfill your Website’s goal.
• Integration of your Branding, Marketing Campaigns and Sales Cycle with your Website.