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Research
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| IMMG will listen closely to what you have to say, because we want to have an in-depth understanding of your company’s products and services and how you want to market them. Although we may have already done work in your industry, we know that no two companies are alike. We will work with you to identify the most appropriate target market, as well as which product and service features are most compelling for that audience. Our ideas and experience help us conduct thorough research to find out where and how frequently your target market goes online. Then we determine the best ways to communicate with this market. Research before a campaign is launched helps us set our goals and targets. Research during the campaign helps us measure the campaign’s effectiveness and allows us to move with precision to stay with the market and make sure the ROI is consistent with the original plan. |
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