With the encouragement of Internet Marketing & Management Group (IMMG), client Richard Mendelson published his first book, Building Champions: A Coaches Guide to Creating Competitors and Finding Happiness. Mr. Mendelson is the founder and owner of Competitive Mindset Enhancement (CME), a motivational consultant firm in Coral Springs, Florida.

When Richard Mendelson had an idea for a business, he sought the help of Wayne Marnell of Internet Marketing & Management Group, LLC (IMMG) in Coral Springs, Florida. Little did he expect to author and publish a book that could become the secret weapon of champions in the competitive world of sports, business, and everyday life. Mr. Mendelson, utilizing IMMG’s Web 2.0 marketing modules, took the first steps towards writing the book Building Champions: A Coaches Guide to Creating Competitors and Finding Happiness. Mr. Marnell explains, “Writing a book can be a very valuable tool for a business such as CME because people can see how meaningful his ideas are and how bright and articulate he is.”

“I need to give a heartfelt thank you to Wayne Marnell of Internet Marketing & Management Group (IMMG), for his help throughout my journey and encouragement to put my ideas into print” says Mr. Mendelson. Mr. Marnell responds, “In addition to Rich being a great coach, his new book will enable people to benefit from his coaching philosophy effectively so it can benefit all aspects of their lives.” He adds, “Having Rich Mendelson’s coaching philosophy and concepts compiled into print is a great complement to his consultant business.”

Internet Marketing and Management Group (IMMG)’s Wayne Marnell was one of more than 1,200 attendees of the 59th annual FAHPERDS (Florida Alliance for Health, Physical Education, Recreation, Dance & Sport) conference, which was held October 2-4, 2008  in Orlando, Florida.  The conference, held at the Caribe Royale Resort and Conference Center, attracted health, physical education, recreation, dance, and sports educators from across the state of Florida.  Mr. Marnell wanted to understand how the educators interacted and gained value from the conference so that he can help FAHPERDS implement its marketing strategies for the 2009 conference.

“Attending the conference and seeing this event in person can greatly aid in understanding the marketing and management efforts that FAHPERDS will require throughout the year,” said Wayne Marnell.  “This will set the tone and agenda for much of the marketing plan.”  He was impressed with the management execution of the conference and believes that careful planning and early marketing will yield results that will exceed expectations for the 2009 conference.

The key will be to engage potential exhibitors throughout the year with campaigns that compel them to make an early commitment.  The economic outlook for 2009 indicates that it may be a challenge to attract participants to multi-day conferences, so careful planning is crucial.
“FAHPERDS puts on a fabulous three-day program filled with workshops and seminars that instruct, inform and entertain.  This organization really knows what it is doing and what it wants, so we intend to help it achieve continued success,” concluded the IMMG founder and COO.

Who says that your marketing firm has to be located in your town, or even in your state?  IMMG (Internet Marketing and Management Group, LLC) of Coral Springs, Florida has once again shown that the “Internet” in its name is totally operative.  When its client, Advanced Orthopedics and Sports Medicine Institute (AOSMI) of Freehold, New Jersey, recently consolidated its two offices, relocating into one huge new facility, IMMG played an instrumental role from Coral Springs, Florida.

Among the many tasks related to the move, IMMG had to redesign more than 50 pieces of collateral (letterheads, business cards, fax forms, and more), all with the new address.  IMMG designed moving signs with customized maps, created advertisements, designed “We are Moving” announcements, and it created artwork for interior and exterior signage.  Messages for AOSMI’s automated phone system had to be rewritten and recorded with the new location in mind.  IMMG even designed new golf shirts and helped to plan the Grand Opening event.

In moving to the larger facility, AOSMI added a Physical Therapy department, Advanced Physical Therapy of Freehold. IMMG designed APT’s new website, secured its new domain name, and created its tag line.  “The amount of work involved in a move of this magnitude is tremendous, but we were able to execute all the deliverables on-time because our team members remained true to the planning and management process,” said Wayne Marnell, IMMG’s founder and COO.