QR Codes

What are QR codes?

QR codes (quick-response) are 2-D barcodes. Because they are 2-D, they are able to hold much more information than a standard barcode. A smart-phone can scan or “read” the QR code and link to digital content or prompt the user to allow automatic input of contact information, event details and much more.

What can QR codes do for my business?

Applying a QR code to your business collateral creates an interactive experience for the consumer. Businesses can share important, informative content with their customers in the form of a video, a pdf, or through a customized landing page. A QR code can even be created that prompts customers to “like” a Facebook page. Additionally, businesses can grow their email databases by offering a coupon or special discount when the customer chooses to “opt-in” after scanning the QR code.

Can Take You To A Webpage	Take You To A Facebook Page	Give You Contact Info

Information that can be coded into a QR Code:

1. Website URL
2. Contact details (V-Card)
3. Event Details (V-Calendar)
4. Social Media (Facebook “likes”, LinkedIn connection, Twitter)
5. You Tube links
6. Text
7. Telephone Number
8. SMS Message
9. Email Address
10. Email Message
11. Google Maps Location
12. Wifi Login (Android only)
13. PayPal Buy Now Link
14. iTunes Link
15. Coupons or Special Discounts
16. Shopping comparisons of pricing for the same item at multiple merchants
17. More Detail about:
• Item for sale
• Article in a magazine
• Business card
• Foam board
• Person (Bio)

Application Examples:

1. Business Cards
2. Posters
3. Shopping Bags
4. Mouse Pads
5. Stickers or Temporary Tattoos
6. T-Shirts
7. All marketing materials (brochures, fliers, postcards, etc…)
8. Pens
9. Invitations—could automatically allow someone to RSVP to an event
10. Window signage—location check-ins or offer a discount or coupon for scanning